In the second case study, a school was evaluating its undergraduate entrepreneurship-focused business program by having learners complete a comprehensive exam and deliver a portfolio assignment during the capstone course.

The students scored well on their comprehensive exams, and their portfolios showed a mastery of technical skills. However, a standardized rubric captured and quantified a noticeable lack of creativity.

To uncover the root cause of this problem, the school conducted exit interviews, which revealed that learners felt the program emphasized memorization and technological proficiency rather than creative thinking. In response, the program revised its curriculum to include more projects that encouraged creativity.

Finally, the program added questions related to creativity to its exit survey. This allowed administrators to monitor progress and effectively close the loop.