Advertising enables companies to bring their products and services in front of the public. There are many types of advertising media, from fliers and business cards to online display and print ads on broadcast TV and radio. In the digital age of today, advertising also engages its public on online platforms like LinkedIn, Facebook, Instagram, Pinterest, and YouTube. Advertising engages broad audiences with the main purpose of:
Generating revenues for companies, large or small.
Increasing brand awareness to ensure products stick in the minds of consumers.
Persuading people to support the missions of nonprofits, governmental and non-governmental agencies, political parties, religious affiliations, and more.